NIL Value Calculator
Estimate your Name, Image, and Likeness value based on your sport, division, and profile. Know your worth before you commit.
Calculate My NIL ValueIncludes division-level assessment + NIL estimate
What Affects Your NIL Value?
Your NIL potential is determined by multiple factors. Here's what matters most.
Division Level
D1 athletes typically command 3-5x higher NIL values than D2/D3
Sport & Position
Football QBs and basketball players lead; baseball/softball growing fast
Social Following
Engaged followers on Instagram, TikTok, Twitter multiply your value
Performance
On-field success and highlight-reel plays drive marketability
Market Size
Athletes at schools in major markets have more local opportunities
Personal Brand
Unique story, personality, and engagement style attract sponsors
Typical NIL Value Ranges
Average annual NIL earnings by division and level. Your actual value depends on your unique profile.
Elite D1 (Top Programs)
Football, Basketball
per year
D1 Starter
All D1 Sports
per year
D1 Roster Player
All D1 Sports
per year
D2 Athlete
All D2 Sports
per year
D3/NAIA Athlete
All D3/NAIA Sports
per year
* Ranges based on 2024 NIL market data. Top athletes in major sports can earn significantly more.
Why NIL Matters in Recruiting
NIL has fundamentally changed college recruiting. Schools can now use NIL collectives and deals as recruiting tools, making it essential to understand your value before committing.
For athletes, knowing your NIL potential helps you:
- Negotiate better: Understand what you bring to the table
- Choose wisely: Compare total value across programs
- Plan ahead: Build your brand before you arrive on campus
- Set expectations: Know what's realistic for your situation
Our calculator gives you both your division fit and your projected NIL value — the two most important numbers in modern recruiting.
Know Your Worth
Get your division fit and NIL estimate in one free assessment.
Calculate My NIL ValueHow to Increase Your NIL Value
Build Your Social Media
- •Post consistently (3-5x per week)
- •Engage authentically with followers
- •Share training and game highlights
- •Show your personality
Improve Your Performance
- •Better metrics = higher division = more NIL
- •Create highlight-worthy moments
- •Win awards and recognition
- •Get national exposure at showcases
Develop Your Brand
- •Define what makes you unique
- •Be consistent across platforms
- •Engage with your local community
- •Stay professional and positive
Grow Your Network
- •Connect with other athletes
- •Build relationships with local businesses
- •Attend NIL education events
- •Work with mentors and advisors
NIL Calculator FAQ
What is NIL and how does it work?+
NIL stands for Name, Image, and Likeness. Since 2021, college athletes can profit from their personal brand through endorsements, sponsorships, social media, and appearances. NIL value varies based on sport, division, social following, and marketability.
How is my NIL value calculated?+
Our calculator estimates NIL value based on your sport, position, division level, social media following, and recruiting profile. We use data from actual NIL deals and market trends to provide a realistic estimate of your potential earning power.
Can high school athletes have NIL value?+
Yes! High school athletes can start building their NIL value before college. While you cant earn NIL money until college (in most states), knowing your potential value helps you make informed recruiting decisions and start building your personal brand.
Do D2 and D3 athletes get NIL deals?+
Absolutely. While D1 athletes typically command higher NIL values, D2 and D3 athletes can still secure local sponsorships, social media deals, and camp appearances. Your marketability matters as much as your division level.
How can I increase my NIL value?+
Build your social media following authentically, engage with your community, perform well on the field, and maintain a positive public image. Our calculator also shows you how improving your athletic metrics can increase your projected NIL value.
Get Your Free NIL Estimate
Plus your division fit, improvement areas, and actionable recruiting insights.
Calculate Now - It's Free